Get The Most Out of Your Consumer Software on Black Friday
- 09 February 2019
They were born into the world of digital data. They might be seen as entitled by other generations in the workplace, have the upper hand when it comes to technological competence,
Black Friday and Cyber Monday’s impact as one of the best days to sell software cannot be underestimated. The occasion is a chance to promote your products for a sales spike that could even quadruple your previous sales records!
This is why we’re breaking down what you, as a B2C seller, should be doing to win over potential customers this Black Friday.Gartner has stated that “by 2020, all new entrants and 80% of historical vendors will offer subscription-based business models
1. Establish a Forecast
I can imagine this point is going to be controversial because few (if any) of us in the SEO industry truly enjoy forecasting session growth.
There are so many variables we have no control over. That can make the forecasting process extremely uncomfortable.
Notwithstanding this, I like to think of forecasting for SEO as a necessary evil, particularly if you work in-house and want to get things done.
Cindori is definitely a company with a strong Black Friday strategy especially in the concise way they market their sales through their newsletter, which is simplified by all apps being discounted the same way. This level of discount is heavily enticing to their audience, especially those to whom price is a factor.
We’re of the opinion is that gifting isn’t suited to consumer software. What works well in the game industry doesn’t translate into software products.
In terms of buying behavior, people just aren’t wired to purchase intangible gifts on Black Friday. If you’re still interested in gifting or believe it will have value for your product, check out the implementation guide we released last year on the subject.
But from our experience, we’d say to save yourself the engineering effort and utilize other methods like discounts and product bundling. One statistic that reaffirms the effectiveness of Black Friday discounts is how Sparkle tripled their revenue on Black Friday, a launch which we’ve previously covered.